CAMPAIGNS, PRINTS, OUTDOOR, ACTIVATIONS, POSTS.
THE WORK.
TRANSLATED
AXE/2step routine
Greenpeace
/Ghibli
The Studio Ghibli aesthetic took over social media as a trend in March 2025, as anyone can now use Artificial Intelligence to apply this aesthetic to their images.
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However, in Greenpeace’s case, forest fires, trash, and floods become “beautiful” images that dramatically highlight the irony: no effect or filter can beautify the harsh reality of our planet.
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Launched immediately after the global spread of the trend, the campaign replies to it with a message that is not only about the present but also the future of our planet. Therefore, Greenpeace urges the public to look beyond the surface and support its efforts. Because real change doesn’t come from AI filters, but from action.
Traffic is a joke-Toyota
The insight: Traffic in Greece is known to cause a lot of mental health issues adding to the frustration of everyday difficulties. Toyota, a brand who wants to keep it's drivers safe, understands that frustrated drivers equals bad drivers that can cause accidents.
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The solution: Using geo-location technology, we tracked drivers stuck into traffic and helped them keep their calm with a comedy show with jokes about traffic.
AEGEAN Airlines/
Thessaloniki Film Festival
AEGEAN Airlines, Greece's top airline, was a sponsor for the annual Film Festival (TIFF). The following were a series of digital, outdoor banners and posters, advertising that fact.
ESDNA/Trash Monster
In order to show the importance of recycling and placing our trash in the proper bins, we created campaign for the organisation ESDNA, who handles trash in Athens in which, we showed the true "nature" of the matter. The message: Let's put an end to the trash monster.
AEGEAN Airlines/
New Uniform Collection
AEGEAN Airlines, Greece's top airline, was about to relaunch the crews uniforms designed by known greek clothing brand ZEUS+DIONE and by doing so, enter a new era for the brand image. We were asked to create a fashion campaign for the arrival of the new uniforms.
ESDNA/
Compost Bin
The brown bin, used for compost garbage, was introduced in Greece and to get people to actually use it, we created a series of digital materials showing how food waste can get a second life rather than becoming trash.
Eurobank/
The older brother returns
A campaign about a program that helps young people enter the business industry after college by providing them the skillset and practical experience they are lacking.
The 360 campaign included TV spots, TikTok series of 6 different episodes of the story, print, outdoor and radio.
SORRY BRUNO,
THIS TIME THE LEFTOVERS ARE GOING TO THE COMPOST BIN.
ESDNA/
Compost Bin
The brown bin, used for compost garbage, was introduced in Greece and to get people to actually use it, we created a series of digital materials showing how food waste can get a second life rather than becoming trash.
