Ioanna Krioni
Creative Director
/copywriter
CAMPAIGNS, PRINTS, RADIO, OUTDOOR, ACTIVATIONS, POSTS.
THE WORK.
in other words
EUROBANK
WIND TELECOM
ONASIS FOUNDATION
domino's
kia stonic assist
wind telecom fiber
kids@safety
protergia
wind easter
The case:
Women's day happened to be at the same time as the carnival. And since we know that kids dress up from people they admire... we thought of a way for little girls to meet some... great women.
What did we do?
We turned great women into costumes so that they can learn all about them and then... easily dress up like them.
A CASE ABOUT WOMEN.
brave women,
wise women,
kind women,
great women.
Problem: Young girls spend most of their time scrolling on social media.
Social media though and the beauty prototypes they find there can be dangerous...
That's why, it is important for the parent to have knowledge of what it is girls see every day in order to be able to protect them.
The problem? The teenage years are the most intense between the parents and kids.
The solution? A game that will bring them closer to each other.
Fact: The problem with stray dogs is that they need to be seen.
Fact: Kotsovolos' stores are filled with screens of TVs, smartphones, laptops and tablets.
Idea: So, on world animal day, we filled Kotsovolos' stores with stray animals that need home hopping that more people will see them and adopt.